MOBILE GROWTH HUB
Look around the street the next time you are walking, and count the number of smartphones you see. How long does it take you to reach 100? My guess is that any reasonably crowded metropolitan street you can reach that goal in less than 5 minutes. With smartphone devices reaching 90% penetration in the US…
When Google launched the Accelerated Mobile Pages (AMP) project in February of this year it touched off a debate on the pros and cons of the new platform. To help you understand more about Google AMP, we wanted to evaluate it for you. That is why we asked some of the biggest experts on Google search…
Facebook threw content creators a curve ball earlier this year when they allowed all publishers to share their content through the Facebook Instant Articles platform. The new platform offers publishers the ability to reach more mobile readers with blazing fast article uploads. Facebook claims that speeds on Instant Articles are 10 times faster than traditional…
A few weeks back, I wrote a comprehensive article on the First Steps To Understanding Where Your Mobile Presence Fails. As a follow up on that post, I’m now ready to share with you the number one metric that will make or break your mobile presence: RETENTION! And I hate to be the one to…
For the past 4 years, websites have been getting fatter and fatter. And I’m purposefully using the words fat and not large or big. The bad news is that most of it is deadweight. The good news is that solutions are available and that significant results are easily achievable. As a publisher, you are positioned…
When Google announced the launch of its new mobile ranking system, dubbed Mobilegeddon by the press, everybody agreed that the impact would be devastating on those businesses that didn’t have a mobile web presence. At that time, we conducted a study of the top 10,000 sites from Alexa and showed that four out of ten sites would…
Who does not love to read? It is such a nice feeling; it gives you such new and interesting opinions and points of view that, for some, it may actually become a different reality. It is like Second Life, the 3.0 version. How many times you found yourself rushing home or towards a secluded place…
