Debating the Pros and Cons of Google Accelerated Mobile Pages (AMP)

When Google launched the Accelerated Mobile Pages (AMP) project in February of this year it touched off a debate on the pros and cons of the new platform. To help you understand more about Google AMP, we wanted to evaluate it for you. That is why we asked some of the biggest experts on Google search…

Dangerous Cons and Amazing Pros of Facebook Instant Articles

Facebook threw content creators a curve ball earlier this year when they allowed all publishers to share their content through the Facebook Instant Articles platform. The new platform offers publishers the ability to reach more mobile readers with blazing fast article uploads. Facebook claims that speeds on Instant Articles are 10 times faster than traditional…

STOP THE LEAK: 90% of Mobile Users Will Abandon the Website in 90 Days

A few weeks back, I wrote a comprehensive article on the First Steps To Understanding Where Your Mobile Presence Fails. As a follow up on that post, I’m now ready to share with you the number one metric that will make or break your mobile presence: RETENTION! And I hate to be the one to…

12 Tips (Plus a Secret) to Boost your Mobile Traffic with Facebook

Facebook has over 1.44 billion monthly active users and 79% of them are accessing it from their mobile devices. That’s right, no matter what your target market is, Facebook is still where it’s at. In a previous post we showed you how to get to know your user and ways to improve the speed of…

Google’s Mobilegeddon Aftermath: 12 Months Into A Better Mobile Web

When Google announced the launch of its new mobile ranking system, dubbed Mobilegeddon by the press, everybody agreed that the impact would be devastating on those businesses that didn’t have a mobile web presence. At that time, we conducted a study of the top 10,000 sites from Alexa and showed that four out of ten sites would…

Mobile vs Desktop: 13 Essential User Behaviors

So, you’re thinking about going mobile?  You’ve heard something about it being “the next big thing”, that will completely change the way users interact with your website. But the truth is mobile has already arrived and it’s here to stay. Just ask the 85% of people who say that mobile devices are a central part…

4 Steps to Prototyping an Application for Your Mobile Web Users

As a publisher, more often than not you are creating content; readable, viewable, consumable content. At the most fundamental level, users will most likely engage with your content when it provides value for them. In reality however, this is only the first building block on your way to getting users to engage with your content.…