Paid Content Strategies With Peter Houston – Editor at Large, TheMediaBriefing

TheMediaBriefing.com recently published their “Europe’s successful paid content strategies” report where they examined the factors in successful paid-content strategies, delivering in-depth analysis and insight drawn from interviews with senior executives at leading European publishers, including looks at: The key pillars of successful paid-content strategies The content formats and platforms that are delivering best The secrets…

19 Top Mobile Testing Tools for App Publishers

If you want to keep high quality for your mobile application or mobile friendly website, advanced testing tools with profound experiences are mandatory. This post provides a comprehensive list of top mobile testing tools to enjoy a decent success in app marketplaces. Everybody loves bug free mobile apps with high performance and excellent UX. Therefore,…

Mobile Publishing Strategies for 2017

Mobile publishing changed rapidly over the past few years as technology and strategies improved. The benefit of this explosion in talent and technology has meant that marketers now have a wider array of tools available to them than ever before to disseminate their mobile publishing strategy on a wide array of channels. That said, one…

22 Digital Growth Strategies for Magazine Publishers

A few months back I had the privilege of becoming the Community Manager for Magazine LinkedIn Group (~60,000 members) and my first order or business was to invite all members to join the initiative of putting together an eBook entitled “101 Growth Strategies for Magazine Publishers”. I was impressed with their reactions and decided to start the process…

Progressive Web Apps for Digital Publishers

The digital publishing industry nowadays is faced with a variety of challenges, from content creation to user engagement (especially on mobile), distribution and monetization. Lately, we’ve seen initiatives meant to improve users’ experience on the mobile web – Google Accelerated Mobile Pages and Facebook Instant Articles are already getting a lot of attention from publishers.…

Debating the Pros and Cons of Google Accelerated Mobile Pages (AMP)

When Google launched the Accelerated Mobile Pages (AMP) project in February of this year it touched off a debate on the pros and cons of the new platform. To help you understand more about Google AMP, we wanted to evaluate it for you. That is why we asked some of the biggest experts on Google search…

Dangerous Cons and Amazing Pros of Facebook Instant Articles

Facebook threw content creators a curve ball earlier this year when they allowed all publishers to share their content through the Facebook Instant Articles platform. The new platform offers publishers the ability to reach more mobile readers with blazing fast article uploads. Facebook claims that speeds on Instant Articles are 10 times faster than traditional…