Progressive Web Apps As Alternative To Apple’s Anti App Generation Service Policy

Published on June 13, 2017 the updated version of App Store Review Guidelines from Apple created a bit of a storm mainly due to the 4.2.6 rule, which states that “Apps created from a commercialized template or app generation service will be rejected”. Suffice to say that many apps take advantage of development assistance tools…

Building For Mobile: Responsive Web Design, Progressive Web Apps, Accelerated Mobile Pages Or Instant Articles?

We originally published this article on SmashingMagazine.com: https://www.smashingmagazine.com/2017/03/building-for-mobile-rwd-pwa-amp-instant-articles/ As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and we’ve all seen how the stakes…

Debating the Pros and Cons of Google Accelerated Mobile Pages (AMP)

When Google launched the Accelerated Mobile Pages (AMP) project in February of this year it touched off a debate on the pros and cons of the new platform. To help you understand more about Google AMP, we wanted to evaluate it for you. That is why we asked some of the biggest experts on Google search…

Dangerous Cons and Amazing Pros of Facebook Instant Articles

Facebook threw content creators a curve ball earlier this year when they allowed all publishers to share their content through the Facebook Instant Articles platform. The new platform offers publishers the ability to reach more mobile readers with blazing fast article uploads. Facebook claims that speeds on Instant Articles are 10 times faster than traditional…

12 Tips (Plus a Secret) to Boost your Mobile Traffic with Facebook

Facebook has over 1.44 billion monthly active users and 79% of them are accessing it from their mobile devices. That’s right, no matter what your target market is, Facebook is still where it’s at. In a previous post we showed you how to get to know your user and ways to improve the speed of…

Google’s Mobilegeddon Aftermath: 12 Months Into A Better Mobile Web

When Google announced the launch of its new mobile ranking system, dubbed Mobilegeddon by the press, everybody agreed that the impact would be devastating on those businesses that didn’t have a mobile web presence. At that time, we conducted a study of the top 10,000 sites from Alexa and showed that four out of ten sites would…

Mobile vs Desktop: 13 Essential User Behaviors

So, you’re thinking about going mobile?  You’ve heard something about it being “the next big thing”, that will completely change the way users interact with your website. But the truth is mobile has already arrived and it’s here to stay. Just ask the 85% of people who say that mobile devices are a central part…

First Steps To Understanding Where Your Mobile Presence Fails

Performing a mobile audit for your website is a serious undertake and you have to know exactly what you’re doing. The mobile web is constantly shifting and, for the last 3 years, we’ve been helping our customers identify their mobile strategy’s strengths and weaknesses. After countless iterations, we came up with a recipe and we’re…

State of the Mobile Web – 4 Out of 10 Sites Are Oblivious To Google’s New Mobile Ranking Signal

A variety of mobile devices have flooded the Web in the past years. To no one’s surprise, Google announced that starting April 21st, they’ll expand the use of mobile-friendliness as a ranking signal, in fact penalizing all sites that don’t have a mobile strategy – dubbed “Mobilegeddon” in the recent press. Furthermore, Google just paid…