Mobile Publishing Strategies for 2017

Mobile publishing changed rapidly over the past few years as technology and strategies improved. The benefit of this explosion in talent and technology has meant that marketers now have a wider array of tools available to them than ever before to disseminate their mobile publishing strategy on a wide array of channels. That said, one…

22 Digital Growth Strategies for Magazine Publishers

A few months back I had the privilege of becoming the Community Manager for Magazine LinkedIn Group (~60,000 members) and my first order or business was to invite all members to join the initiative of putting together an eBook entitled “101 Growth Strategies for Magazine Publishers”. I was impressed with their reactions and decided to start the process…

Progressive Web Apps for Digital Publishers

The digital publishing industry nowadays is faced with a variety of challenges, from content creation to user engagement (especially on mobile), distribution and monetization. Lately, we’ve seen initiatives meant to improve users’ experience on the mobile web – Google Accelerated Mobile Pages and Facebook Instant Articles are already getting a lot of attention from publishers.…

Debating the Pros and Cons of Google Accelerated Mobile Pages (AMP)

When Google launched the Accelerated Mobile Pages (AMP) project in February of this year it touched off a debate on the pros and cons of the new platform. To help you understand more about Google AMP, we wanted to evaluate it for you. That is why we asked some of the biggest experts on Google search…

Dangerous Cons and Amazing Pros of Facebook Instant Articles

Facebook threw content creators a curve ball earlier this year when they allowed all publishers to share their content through the Facebook Instant Articles platform. The new platform offers publishers the ability to reach more mobile readers with blazing fast article uploads. Facebook claims that speeds on Instant Articles are 10 times faster than traditional…

STOP THE LEAK: 90% of Mobile Users Will Abandon the Website in 90 Days

A few weeks back, I wrote a comprehensive article on the First Steps To Understanding Where Your Mobile Presence Fails. As a follow up on that post, I’m now ready to share with you the number one metric that will make or break your mobile presence: RETENTION! And I hate to be the one to…