Progressive Web Apps As Alternative To Apple’s Anti App Generation Service Policy

Published on June 13, 2017 the updated version of App Store Review Guidelines from Apple created a bit of a storm mainly due to the 4.2.6 rule, which states that “Apps created from a commercialized template or app generation service will be rejected”. Suffice to say that many apps take advantage of development assistance tools…

Building For Mobile: Responsive Web Design, Progressive Web Apps, Accelerated Mobile Pages Or Instant Articles?

We originally published this article on SmashingMagazine.com: https://www.smashingmagazine.com/2017/03/building-for-mobile-rwd-pwa-amp-instant-articles/ As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and we’ve all seen how the stakes…

Mobile Growth Hacks for App Publishers: Trends to Follow in 2017

Every business owner is looking for the ways to find growth points. Even more so in the dynamically developing environment of mobile app marketing. No wonder that with the ensuing tough competition, they are forced to look for innovative strategies and tactics to ensure constant expansion. Only several years ago, that would mean a numeric…

Mobile Publishing Strategies for 2017

Mobile publishing changed rapidly over the past few years as technology and strategies improved. The benefit of this explosion in talent and technology has meant that marketers now have a wider array of tools available to them than ever before to disseminate their mobile publishing strategy on a wide array of channels. That said, one…

Progressive Web Apps for Digital Publishers

The digital publishing industry nowadays is faced with a variety of challenges, from content creation to user engagement (especially on mobile), distribution and monetization. Lately, we’ve seen initiatives meant to improve users’ experience on the mobile web – Google Accelerated Mobile Pages and Facebook Instant Articles are already getting a lot of attention from publishers.…