A little more than three years ago Google bought the .APP domain extension, which everyone thought was going to be a hit. Then it, well, didn’t come out and those who were looking forward to it have been left in suspense.
The Internet’s naming system is expanding beyond the traditional domains like .com and .org — and this week Google paid $25 million for “.app” in an auction. Google beat out a dozen competitors, including Amazon, for the rights to .app. Ultimately “Charleston Road Registry,” the name Google uses for its domain registry, won the .app domain for a cool $25,001,000.
Google has finally released its launch timeline for the new gTLD:
- May 1 – May 8, 2018: Anyone can register available .app domains for an extra fee (known as the “Early Access” period).
- May 8, 2018 and onwards: Anyone can register available .app domains (known as “General Availability).
At Appticles we’ve always been super excited about the potential of Progressive Web Apps and .app domain extensions! That’s why we’re celebrating the release of the .app domain extensions with a new logo for Appticles.
For us, the new logo represents the dedication we’ve had over the years for building mobile web applications and, later, progressive web applications. The launch of the .app domain extension comes as a confirmation that building applications for the Web is the future and we’re committed to contributing to that future.
You can now apply for your .APP domain by following this link: https://wpmobilepack.com/dot-app-domains.html. Your order will be submitted at the opening of the General Availability period on the 8th of May.