The Mobile Web is Not Dying … It is Shifting
2 weeks ago I’ve posted an article on Medium.com that has been picked up on Twitter and got a lot of interest. Here’s what got people excited:
Apps commanded 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day. Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.
Now, let’s step back for a moment: 30% of web’s traffic is generated from mobile & table devices. Something doesn’t add up. How come 30% of web traffic translates only into 22 minutes per day?
Could it be that mobile users sporadically use the browser while the rest of the time web content is being loaded to them within their favorite apps, like say … Facebook? It would certainly make sense. But where there’s loads of web traffic that doesn’t correlate to the time spent “on site”, there’s only one logical explanation: lack of engagement.
This comes as a confirmation that indeed, on mobile, the Web can’t really compete with other apps when responsiveness is the sole characteristic of a content that’s available, due to its very nature, on the Web. It needs more of that “appness” that mobile users are so heavily devoted to.
Read the rest of it here: https://medium.com/thoughts-and-discoveries/53e4de6c1630