Published on June 13, 2017 the updated version of App Store Review Guidelines from Apple created a bit of a storm mainly due to the 4.2.6 rule, which states that “Apps created from a commercialized template or app generation service will be rejected”. Suffice to say that many apps take advantage of development assistance tools like PhoneGap and since many small business owners use app generation services or independent contractors to build customized apps, this new standard could be alarming.
Apple is known for causing a decent amount of consternation over the years for developers as they try to read into how Apple might interpret one rule or another. While we can’t say for sure that Apple’s new guidelines won’t change the app creation process for small business owners, it’s reasonable to guess that most rejected apps will be in violation of more than just guideline 4.2.6. However, Apple is unlikely to be clear as to why your app has been rejected or ejected from the store.