15 Best WYSIWYG Website Builder Platforms in 2017

WYSIWYG is the acronym for “What You See Is What You Get”, a revolutionary idea that encapsulates technologies that promise to deliver web designs precisely how you see them in the intuitive design editors. You can create a website just like you’d create a content-loaded Powerpoint slide; that’s the power of a WYSIWYG editor. Of course, you get to see your website preview the way it would appear to the final customer.

🎤 Nnenna Kalu Makanjuola, Founder & Editor-in-Chief, Radiant Health Magazine on Adding a Personal Touch

Nnenna is the founder and editor-in-chief of Radiant Health Magazine. Her lifelong commitment to improving health outcomes for Africans began with her work as a pharmacist. Wanting to make a larger impact, she transitioned to the public health sector starting as an intern at the World Health Organization (WHO) Geneva where she helped to develop…

🎤 Trevor Lothrop, Co-Founder and Director at Press One Media on Supporting Independent Journalism

Trevor Lothrop is an American that has been living in Cluj, Romania for 3 years after traveling to Romania since 2008 and decided to volunteer in an NGO. Two years after working in healthcare IT in the States, just as a way of changing gears, he adventured to Romania for a year and volunteered at…

🎤 Tonya McKenzie, Publisher at L.A. Beach Cities Edition of Real Estate Agent Magazine on the Importance of Focus

A seasoned Executive Sales & Marketing Director with over 17 years of experience and management expertise in both the non-profit and private sector, Tonya McKenzie talked to us about Target Market Media Publications, specifically the L.A. Beach Cities Edition of Real Estate Agent Magazine. Real Estate Agent Magazine is a B2B publication for and about…

Building For Mobile: Responsive Web Design, Progressive Web Apps, Accelerated Mobile Pages Or Instant Articles?

We originally published this article on SmashingMagazine.com: https://www.smashingmagazine.com/2017/03/building-for-mobile-rwd-pwa-amp-instant-articles/ As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and we’ve all seen how the stakes…

🎤 Sean Briggs – CEO, Creative Workflows On Improving the Creative Process

Sean Briggs, CEO at Creative Workflows has over 25 years of knowledge and experience working with leading companies and brands within the media industry. Sean is based in the UK but works internationally with all sizes of media companies and solution providers. The biggest part of his career involved working in consumer magazine publishing, particularly…

Mobile Growth Hacks for App Publishers: Trends to Follow in 2017

Every business owner is looking for the ways to find growth points. Even more so in the dynamically developing environment of mobile app marketing. No wonder that with the ensuing tough competition, they are forced to look for innovative strategies and tactics to ensure constant expansion. Only several years ago, that would mean a numeric…

Corine Van Winden & Gerard de Niet Talking About GlobalPets Community

Globalpets.community is a portal to the international pet industry, powered by PETS International. The business is run by Corine Van Winden and Gerard de Niet and since its inception in 1988, it reached 40.000+ clients located in 130+ countries. Corinne, the CEO of the company, started as a marketeer in the financial industry. She left…

Paid Content Strategies With Peter Houston – Editor at Large, TheMediaBriefing

TheMediaBriefing.com recently published their “Europe’s successful paid content strategies” report where they examined the factors in successful paid-content strategies, delivering in-depth analysis and insight drawn from interviews with senior executives at leading European publishers, including looks at: The key pillars of successful paid-content strategies The content formats and platforms that are delivering best The secrets…

19 Top Mobile Testing Tools for App Publishers

If you want to keep high quality for your mobile application or mobile friendly website, advanced testing tools with profound experiences are mandatory. This post provides a comprehensive list of top mobile testing tools to enjoy a decent success in app marketplaces. Everybody loves bug free mobile apps with high performance and excellent UX. Therefore,…

Mobile Publishing Strategies for 2017

Mobile publishing changed rapidly over the past few years as technology and strategies improved. The benefit of this explosion in talent and technology has meant that marketers now have a wider array of tools available to them than ever before to disseminate their mobile publishing strategy on a wide array of channels. That said, one…

22 Digital Growth Strategies for Magazine Publishers

A few months back I had the privilege of becoming the Community Manager for Magazine LinkedIn Group (~60,000 members) and my first order or business was to invite all members to join the initiative of putting together an eBook entitled “101 Growth Strategies for Magazine Publishers”. I was impressed with their reactions and decided to start the process…

Progressive Web Apps for Digital Publishers

The digital publishing industry nowadays is faced with a variety of challenges, from content creation to user engagement (especially on mobile), distribution and monetization. Lately, we’ve seen initiatives meant to improve users’ experience on the mobile web – Google Accelerated Mobile Pages and Facebook Instant Articles are already getting a lot of attention from publishers.…

Debating the Pros and Cons of Google Accelerated Mobile Pages (AMP)

When Google launched the Accelerated Mobile Pages (AMP) project in February of this year it touched off a debate on the pros and cons of the new platform. To help you understand more about Google AMP, we wanted to evaluate it for you. That is why we asked some of the biggest experts on Google search…

How To Package and Submit Your Hybrid Mobile App To Google Play

I’m going to tell you a story, fortunately it’s a short story. It’s a story of how I managed to get my basic hybrid application approved in the Google Play store in less than a day, without any coding and how you can do the same for your application. In order to do so, you…

Dangerous Cons and Amazing Pros of Facebook Instant Articles

Facebook threw content creators a curve ball earlier this year when they allowed all publishers to share their content through the Facebook Instant Articles platform. The new platform offers publishers the ability to reach more mobile readers with blazing fast article uploads. Facebook claims that speeds on Instant Articles are 10 times faster than traditional…

STOP THE LEAK: 90% of Mobile Users Will Abandon the Website in 90 Days

A few weeks back, I wrote a comprehensive article on the First Steps To Understanding Where Your Mobile Presence Fails. As a follow up on that post, I’m now ready to share with you the number one metric that will make or break your mobile presence: RETENTION! And I hate to be the one to…

51 Online Publishing Tools You Should Know About

I’m sure you’ve asked yourself at least once: Is my content doing well? Am I doing everything I could be doing? Keeping a marketer’s perspective in mind can prove to be very useful, when it comes to the process of developing content. Ask any marketer and he or she will definitely tell you that it’s…

Image Optimization Techniques for Mobile Devices

For the past 4 years, websites have been getting fatter and fatter. And I’m purposefully using the words fat and not large or big. The bad news is that most of it is deadweight. The good news is that solutions are available and that significant results are easily achievable. As a publisher, you are positioned…

12 Tips (Plus a Secret) to Boost your Mobile Traffic with Facebook

Facebook has over 1.44 billion monthly active users and 79% of them are accessing it from their mobile devices. That’s right, no matter what your target market is, Facebook is still where it’s at. In a previous post we showed you how to get to know your user and ways to improve the speed of…

Google’s Mobilegeddon Aftermath: 12 Months Into A Better Mobile Web

When Google announced the launch of its new mobile ranking system, dubbed Mobilegeddon by the press, everybody agreed that the impact would be devastating on those businesses that didn’t have a mobile web presence. At that time, we conducted a study of the top 10,000 sites from Alexa and showed that four out of ten sites would…

Mobile vs Desktop: 13 Essential User Behaviors

So, you’re thinking about going mobile?  You’ve heard something about it being “the next big thing”, that will completely change the way users interact with your website. But the truth is mobile has already arrived and it’s here to stay. Just ask the 85% of people who say that mobile devices are a central part…

4 Steps to Prototyping an Application for Your Mobile Web Users

As a publisher, more often than not you are creating content; readable, viewable, consumable content. At the most fundamental level, users will most likely engage with your content when it provides value for them. In reality however, this is only the first building block on your way to getting users to engage with your content.…

5 Effective Ways to Speed Up Your Mobile Website

Speeding up your mobile website is no longer a “nice to have” undertake, especially since, according to Gartner, mobile usage has already surpassed desktop usage in 2014 and mobile traffic is expected to rise to 59% in 2016.  When your mobile website or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or…